NFBA marketing push raises $200,000

Leaders from 27 National Frame Building Association (NFBA) member companies attended a one-day industry summit  themed "Invest in Your Future” at NFBA’s new headquarters in Glenview, Ill., on Ocober 22. Builders and suppliers committed to $200,000 in contributions to help fund and expand The Post Frame Marketing Initiative (PFMI).

Industry leaders and key stakeholders were briefed on progress to date and future plans for The Post Frame Marketing Initiative (PFMI).  They also had the opportunity to meet NFBA’s new management team and see the resources that the association has access to through its new management firm, AMC.

According to NFBA board chair, John Hill of Lester Building Systems, "The PMFI program has had some very positive results and our initial work has laid a foundation that will allow us to take the plan to the next level.  We are asking the leaders of our industry to significantly step up the funding they provide PFMI. 

"Our goal is to raise at least $325,000 in additional 2010 contributions from industry leaders.  This would be on top of the $50,000 in association funds we have earmarked for 2010, and on top of the $50,000 supplier assessment that we have recently added to annual dues renewals.  By showing that our industry has stepped up its commitment, we greatly enhance the story we have to tell current and potential funders," said Hill.

NFBA’s primary funding has been coming from the Binational Softwood Lumber Council (BSLC).  The American Iron and Steel Institute (AISI) and the Alternative Foundation Alliance (AFA) have also financially supported the PFMI program.   Several other affiliated trade organizations are looking at PFMI funding for 2010.

“NFBA’s leadership believes the industry’s enthusiastic support of the PFMI strengthens our case for securing additional funding from BSLC as well as support from various other industry organizations. By showing that our industry has stepped up its commitment, we greatly enhance the story we have to tell current and potential funders. The support of NFBA members in this initiative is critical to ensuring continued funding from our other benefactors" said PFMI Committee Chair Randy Ridenour of Atlas Bolt and Screw Company.

NFBA is scheduling another PFMI meeting for early December and will invite companies who could not attend the October meeting. 

Visit www.postframeadvantage.com for more information on the PFMI program or contact NFBA president Tom Drake at tdrake@nfba.org , 847-375-4806.

Related Posts:

  • No Related Posts

COMMENT