NFBA members work as one to promote post-frame opportunities
The National Frame Building Association launched the Post-Frame Market Initiative with generous support from members whose pledges were matched by the Binational Softwood Lumber Council. Post-frame builders and suppliers support this initiative, but they also ask, “How will this program help me?”
There are many ways PFMI education, marketing and research efforts can benefit you and your business. One is through the resources available on the Post Frame Advantage website, www.postframeadvantage.com.
PFMI advertising directs architects, engineers and code officials to this site, the home for the many educational modules, research and technical resources created to promote the benefits of post frame. Consider adding the PFA logo and its website link to your company’s website. That way, any design professional who visits your site to learn about the advantages of post-frame is only one click away.
Post-frame builders and suppliers may also want to consider hosting a session to alert and educate architects, engineers and code officials about the Post-Frame Advantage. NFBA members can provide continuing education credits to these design professionals while influencing them to consider post-frame — and your company — for their next low-rise commercial project.
The “Members Only” section of the NFBA website (www.nfba.org) also offers easy access to step-by-step instructions and a sample invitation, plus two fully animated PowerPoint slide presentations, complete with talking points, which have been approved by the American Institute of Architects for continuing education hours. One is “An Introduction to Post-Frame Building Systems,” specifically designed for architects; the other is a more technical presentation for engineers and others interested in gaining more detailed information about designing post-frame buildings.
With some review and preparation, an experienced builder or engineer can present this material to the architects and other design professionals in your community. (If you intend to offer continuing education credit, schedule 1 hour for presenting this material and coordinate with NFBA to make sure that your attendees receive their CE certificates.) You determine whether a breakfast or a lunch-and-learn session would work better for your invitees and then find a meeting room in your offices, or at a local restaurant or hotel, that will accommodate your group. For handouts, print copies of the presentation slides in “handouts” format, or call NFBA to order copies of the Post-Frame Advantage Guide or Post-Frame Advantage Handbook.
NFBA members can also join PFA’s “Find a Builder” program to generate leads for commercial building projects. Updating your NFBA member profile enables you to participate in this lead-generation system for free while receiving leads via e-mail from anyone within a 250-mile radius who is looking for a post-frame builder.
As with all marketing efforts, include plans to follow up on a regular basis. After your educational presentation, NFBA will support you by sending the monthly PFA e-newsletter to attendees and encouraging them to participate in webinars and other continuing education. Our goal is to improve their understanding of the advantages of post-frame construction.
Working together, we will expand the market for post frame and increase revenues from post-frame building for all NFBA members. Call NFBA at 800.557.6957 for more information about these programs and about joining the association.
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