GO Winter 2012

Gutter Opportunities - Winter 2012 CoverThe Winter 2012 Issue of Gutter Opportunities tells how to social media can help you market your business.

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IRE hosting NASCAR experience

To complement the Keynote Address by NASCAR legend Kyle Petty, the 2012 International Roofing Expo is hosting the NASCAR Experience starring a NASCAR simulator on the show floor. “Once we signed a NASCAR driver as our Keynote Speaker, our sales team was very creative in designing sponsorships that matched the NASCAR theme,” says Lindsay...

GO Winter 2012 cover

Gutters & social media

By Mark Ward Sr.     /     Gutter installers have for generations advertised in newspapers and yellow pages, distributed fliers and door hangers, exhibited at home shows and even run commercials on radio and television. Over the past decade, websites have become an increasingly important — and for many installers, the most important — way to...

International Roofing Expo releases mobile app

International Roofing Expo, in partnership with Maryland-based Core-Apps, released a new mobile app available for iPhone, iPad, Android and Blackberry. The new offering gives attendees and exhibitors access to a fully integrated trade show solution that streamlines real-time information including alerts, interactive floor map and networking tools.  “The Roofing Expo App is a great...

Follansbee Steel could close

From the Herald-Star of Steubenville, Ohio, January 13, 2012 Unless a new buyer can be found, 36 workers at Follansbee Steel, including its Sheet Metal Specialty Divisions, could be out of a job soon. Follansbee Steel, owned by the Steubenville-based Louis Berkman Co., told workers of the decision Thursday, January 12. In a brief...