MFM Building Products, a manufacturer of a full envelope of waterproofing and weather barrier products for the building industry, recently announced an Underlayment Co-Branding Program to help customers gain better market visibility. Customers who have helped launch the program have seen increased brand awareness with contractors, builders, sub-contractors and the general public.
The MFM Co-Branding Program includes the company’s two lines of High Temperature Underlayments: MFM Wind & Water Seal and Ultra HT Wind & Water Seal. The Program consists of a custom print die with the customer’s logo and contact information, customized Technical Data Sheet and special carton stickers. Since it is a Co-Branded Program, MFM carries the warranty and all product is shipped in MFM cartons.
MFM Wind & Water Seal and Ultra HT Wind & Water Seal are self-adhering, polymer film surface underlayments laminated to a high temperature adhesive system rated to 250°F. Each is designed for use under most roofing systems, including metal roofing panels where high heat is generated. Roll size is 36” x 67’ (2 Sq.).
MFM Wind & Water Seal is 40 mils and Ultra HT is 45 mils thickness. According to Tony Reis, MFM sales & marketing director, “There is a commitment needed from the customer, but does not include a premium on the product price. This is a great opportunity for the distributor to explore a new marketing vehicle with their customers. We have been pleased with the response so far.”