2010 Metal of Honor: Fabral

Fabral has the strength to do it all … yet always strives for even better.

For more than 40 years, Fabral has stood strong as an industry innovator and manufacturer as well as one of the best resources in the metal construction industry. Fabral’s strength comes from its diverse product offering, unmatched green-building initiatives and outstanding customer service. And yet, despite its current industry-leader status in so many ways, Fabral is always striving for even better.

Strength to reach all markets
Fabral’s diverse product offerings include standing-seam roof panels, concealed fastener and exposed fastener panels, liner panels, mini-warehouse packages, secondary structural framing and a complete accessory line. Fabral’s post frame, agricultural, architectural, industrial and residential roof and wall systems are available in a wide variety of substrates, including aluminum, galvanized steel, Galvalume, copper and stainless steel.

Strength to meet sustainable and green demands
Fabral maintains a broad range of product designs and color choices that are not only architecturally appealing but also consistent with green-building guidelines. Fabral products are manufactured from substrates that utilize a significant amount of recycled material and are 100 percent recyclable. 

Many of Fabral’s panels carry the Energy Star approval — qualifying for tax credit savings up to $1,500 and helping projects earn points for the U.S. Green Building Council’s Leadership in Energy and Environmental Design program. Fabral is also the only manufacturer to offer integrated solar solutions for both standing seam and exposed fastener applications.

Strength to provide the best support
Fabral’s knowledgeable engineering team and experienced sales force work together to provide onsite field support and technical advice. Fabral’s customer service team will not rest until the job is done right. And the company’s industry-leading warranties and unbeatable paint systems take performance to the next level by providing confidence and peace of mind for the end-user.

Strength to meet ongoing needs
Fabral has launched a Cool Color Program, with a first phase that includes moving the standard color offering for the light-gauge standing-seam panels to Energy Star-approval levels while, at the same time, ensuring the Flurobond standard color offering is LEED approved for commercial and architectural applications. The company also has formed a New Product and Service Development team to identify and evaluate new products and services to grow business. To share your ideas, go to fabral.com/ideas.php.

In addition, to further support its customers, Fabral has increased its public relations efforts, showcasing its customers’ outstanding projects.

Fabral is launching two new online programs to help customers create instant marketing campaigns: a Premium Collection Program that includes hats, T-shirts, etc., and a Print-on-Demand Program that provides access to fliers, postcard mailers, ad slicks and mailing lists. With a few simple mouse clicks, customers can build marketing campaigns and upload mailing lists. Also online, Fabral features new installation videos and product and solar presentations, such as, “Solar Made Simple and Profitable” and “Energy Star Information.”

Combine all of these initiatives, services and programs with Fabral’s four decades of dedication to quality manufacturing and customer service and it becomes obvious why Fabral has attained an industry-leading position.

And yes, keeps getting even better!

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