ATAS International, Inc., a leading manufacturer of metal roofing, wall and ceiling panels for commercial and residential applications, recently implemented a continuing education program for its sales team. As part of the program — known as ATAS SMARTS (Setting Myself Apart from Regular Territory Salespeople) — all ATAS sales team members completed Roofing 101, an online course offered by the National Roofing Contractors Association.
“Continuing education is extremely important because it ensures our employees are up to date on all industry knowledge, design and construction processes, documentation, codes and sustainable building trends,” says Jim Bush, vice president of sales for ATAS. “Because of the SMARTS program, the ATAS sales team will have the tools they need to perform their jobs better and fully serve their customers.”
The Roofing 101 course covers low-slope and steep-slope roofing, including topics such as design, installation, maintenance, safety, building code compliance and energy efficiency.
“We thought it was important for the sales team to start at the beginning, no matter their years of experience in the roofing industry, and progress together as they earn more credits for the SMARTS program,” Bush added.
Founded in 1963, ATAS International, Inc., a leading manufacturer of metal roofing, wall and ceiling panels, produces systems for commercial and residential buildings. The ATAS product line offers more than 20 profiles available in aluminum, steel, zinc and copper. These profiles include: standing and batten seams; corrugated; curved; tapered; shingles; tiles; shakes; mansards; and narrow or wide ribbed panels with hidden or exposed fasteners. Rainware, crown moulding and perimeter edge trim are also available with the same finish to match or accent a roofing or wall system. ATAS offers energy efficient building envelope technology, such as cool roofing products that are ENERGY STAR® qualified and InSpire, the transpired solar collector, which utilizes precision perforated metal panels to preheat ventilation air via solar energy. ATA-Solar, a building integrated photovoltaic product complements ATAS’ sustainable product offerings. Profiles are coated with a Kynar 500® PVDF or Hylar 5000® PVDF finish in 30 standard colors. ATAS has four manufacturing facilities in the United States: two facilities, including the headquarters, in Allentown, Pa.; one in Maryville, Tenn.; and one in Mesa, Ariz. All ATAS locations are certified to ISO 9001:2000 with design.