Firestone Building Products unveils first-of-its-kind commercial roof modeling tool

As building information modeling continues to change the way construction projects are built, Firestone Building Products is unveiling RoofGenuity, a new roof modeling tool for the commercial roofing industry. The online tool enables architects, consultants, roofing contractors and building owners to populate the roof area on their building designs with various configurations of Firestone single-ply, asphalt and metal roofing systems and polyiso insulation BIM objects to create the optimal model for their commercial building needs. Firestone introduced RoofGenuity at the AIA 2010 National Convention in Miami, June 10-12.

“Just as each building project is unique, so are the roofing solutions necessary to address their distinct needs,” says Rick Ruppert, strategic account executive for specifiers at Firestone Building Products. “With the widespread adoption of BIM throughout the construction industry, Firestone developed RoofGenuity to give designers complete control of their roofing environment. The first-of-its-kind commercial roof modeling tool enables AEC professionals to assemble every possible configuration of Firestone roofing solutions to accommodate their specific needs, export it to the most popular BIM programs and visualize the complete design of the building.”

RoofGenuity provides the critical information needed to quickly and easily create roof assemblies with high-performance Firestone products. It can be used for a wide range of building types, including educational facilities; commercial, industrial and office buildings; entertainment venues; healthcare facilities; and government buildings.

To use RoofGenuity, roofing professionals can visit and register for a free account. After entering optional project location information, the user can begin the roof assembly process.

Available in pre-configured or fully customizable systems, the modeling tool prompts users to select their preferred assembly features, including system type, attachment method, R-value, deck type and desired warranty. They also can choose options such as a cool roof, coverboard or vapor retarder. Based on the responses, a list of potential roof assemblies is generated, complete with product details and 3D models. RoofGenuity also features links to product and technical information on the Firestone Building Products’ website. After final customizations are made, a 2D CAD drawing or 3D model of the finished assembly can be downloaded to a computer or exported to another BIM program.

RoofGenuity is designed to work seamlessly with Autodesk Revit Architecture building design software. Integration with other popular BIM programs is planned for later this year.

About Firestone Building Products Company, LLC

Firestone Building Products Company, LLC, is a leading manufacturer of EPDM, TPO, asphalt and metal roofing systems, polyiso insulation and accessories for the commercial roofing industry. In addition to superior roofing products, FSBP offers installation expertise and product support through roofing solutions and technical services departments and an international network of roofing contractors, distributors and field sales representatives. Headquartered in Indianapolis, Ind., FSBP is a subsidiary of Firestone Diversified Products, LLC. Visit the FSBP website at

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