Clyde Fessler, former Harley-Davidson vice president of marketing and business development, has been selected as the keynote speaker for the 25th annual METALCON. This year’s event will be held Oct. 14-16 in Tampa, Florida.
On the verge of bankruptcy in the early 1980’s, Harley-Davidson found itself facing severe market conditions and heavy foreign competition. Enter Clyde Fessler and a team of creative hands-on people that, through applying unique strategies, clever positioning, hard work and passion turned their last remaining American motorcycle manufacturer from the rust bowl of the Midwest into a Fortune 500 company success story.
The Harley-Davidson turnaround story is the story of how the last remaining motorcycle manufacturer in the U.S. competed against global giants like Honda, Suzuki, Kawasaki and Yamaha in the marketplace.