Former Harley-Davidson VP, Clyde Fessler, to keynote at METALCON

Clyde Fessler, former Harley-Davidson vice president of marketing and business development, has been selected as the keynote speaker for the 25th annual METALCON. This year’s event will be held Oct. 14-16 in Tampa, Florida.

On the verge of bankruptcy in the early 1980’s, Harley-Davidson found itself facing severe market conditions and heavy foreign competition. Enter Clyde Fessler and a team of creative hands-on people that, through applying unique strategies, clever positioning, hard work and passion turned their last remaining American motorcycle manufacturer from the rust bowl of the Midwest into a Fortune 500 company success story.

The Harley-Davidson turnaround story is the story of how the last remaining motorcycle manufacturer in the U.S. competed against global giants like Honda, Suzuki, Kawasaki and Yamaha in the marketplace.

Register now here and select one course to be a part of this spectacular keynote event.

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