IRE hosting NASCAR experience

To complement the Keynote Address by NASCAR legend Kyle Petty, the 2012 International Roofing Expo is hosting the NASCAR Experience starring a NASCAR simulator on the show floor.

International Roofing Expo“Once we signed a NASCAR driver as our Keynote Speaker, our sales team was very creative in designing sponsorships that matched the NASCAR theme,” says Lindsay Roberts, Director of the IRE. “The NASCAR Experience is an out-of-the-box addition to the 2012 IRE that should be a big draw for attendees.”

The NASCAR Experience is sponsored by Fortuna Logistics/MaxCon, who will be exhibiting in booth #563. Additional sponsors include 3C Network, EagleView Technologies, Leister USA, Metro Roof Products, OMG Roofing Products, Peak Fall Protection, Permafelt, Polyglass USA, Soprema, Uniflex Fluid Applied Roofing Systems and USG Secureock Roof Boards.

The NASCAR Experience booth offers a Pit Stop Pass program where attendees visit the booths of participating sponsors to have their Pit Stop Pass stamped. Once the Pit Stop Pass is complete and returned to the NASCAR Experience in booth #763, the attendee will be entered into a contest to win two free tickets to any NASCAR race.

Another exciting feature of the NASCAR Experience is the NASCAR simulator, where attendees will sit inside a genuine NASCAR race car that has been specially modified for a computer simulation, so the driver has all of the excitement of racing in an actual race car.

Attendees will compete against each other and prizes will be given away each day to the attendee who is the top scorer in the fastest lap contest. The Wednesday winner will receive a pass to the Richard Petty Driving Experience, the Thursday winner will receive a $100 Visa gift card and the Friday winner will receive a Super Pass to the 2013 IRE in San Antonio.

“The NASCAR Experience is a fun way to celebrate the Daytona 500 taking place just an hour away from Orlando on the weekend after the IRE,” said Bill Good, Executive Vice President of NRCA, the show’s official sponsor. “I encourage our members to experience the one-of-a-kind virtual experience through the NASCAR simulator.”

The 2012 International Roofing Expo will take place February 22-24, in South Hall A at the Orange County Convention Center in Orlando, Florida USA. Visit to register for the event, as well as find complete details about the NASCAR Experience, exhibitors and educational conference information.

For more information about the IRE, please visit or call 972.536.6415 or 800.684.5761.


About International Roofing Expo

The International Roofing Expo is the must-attend event for commercial and residential roofing professionals to stay abreast of market directions, trends and cutting-edge technology. Formerly owned by NRCA, the show was sold to Hanley Wood Exhibitions in May 2004.

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