If your metal roofing portfolio contains a product that offers the look of another roofing material, you may be able to provide a better solution for a homeowner in the market to re-roof.
The Beiger Mansion in Mishawaka, Ind., now used as a bed and breakfast, was built in 1903 and was topped with Luigi Brothers tile roofing. The home was built to fulfill the desire of the homeowners who wanted a home similar to that of a friend’s home in Newport, R.I. The original homeowners left the home to the city of Mishawaka and it served as a health care facility for elderly women from 1927 until 1967. It was uninhabited when a 1974 fire gutted the home. The community rallied around saving the mansion and was eventually able to sell it the current owners who operate the home as the Beiger Mansion Inn. The mansion hosts wedding receptions and serves as a bed and breakfast.
The new homeowners wanted to restore the look of the mansion as it was originally built, including the roof. Understandably leery of installing heavy tile roofing, the owners went with the Continental profile from Allmet Roofing. Master Steel Roofing of Goshen, Ind., installed the Continental tile roofing.
“For this project, it was all about the look of the Continental panel,” says Wayne Wingard of Master Steel Roofing. “With most of our re-roofing projects, people are coming for the energy savings. That’s the big selling point, even though we lost the tax credit. I don’t think it’s cost us any jobs, but a lot of them still ask about the tax credit.”
The Beiger Mansion took three installers about six weeks to complete. It was the first Allmet project for Master Steel Roofing and Wingard says it turned out very well. It wasn’t as profitable as he would have liked (15 time-consuming dormers will slow down even the best installers) but it’s a very visible roof. He expects to get a couple of residential re-roofing jobs out of this project. “The bad thing was in that town, they won’t let you put signs out by the road,” he says. “They have a city ordinance that says we had to take them down every night when we were done working. That was a little disappointing.”
Despite the fact he was unable to educate potential customers with his yard signs, Wingard believes there is a growing awareness of metal in his area. “We still have to overcome price, but they know it’s a better product,” he says. “Ultimately, that’s what they’re looking for. Steel is all we do.”