Residential retrofit ’08: SteelRock

In the age of daily occurrences of severe weather and the rising costs of energy, how are property owners better able to protect their structures?

Increasingly, property owners have decided to re-roof their existing structures with metal roofing.

In Mansfield, Texas, homeowner Mary Gaines’ one-story composition roof sustained severe damage due to a recent hailstorm. She had been hit with hailstorms repeatedly and was becoming tired of replacing her roof after each storm.

It was at that point she decided to call Dallas-based Horn Brothers Roofing to discuss the benefits of re-roofing her home with a metal roofing system.

Her concerns were typical: she wondered if a metal roof could improve the value of her home, whether or not it would save her money on her energy bills and how long the roof would last.

There are many benefits to having a metal roof installed on a structure. It is important that property owners understand these benefits. The key points important to remember when selling a metal roof: durability, environmental impacts, energy efficiency, long-term value, tax and insurance discounts and the wide variety of product choices.

Composition roofing is the most common roofing system and the most often replaced. Asphalt roofing is made of fiberglass or oil saturated paper which starts to decompose as soon as it is exposed to the elements. A metal roof can withstand the weather and will not deteriorate.

If consumers decided to re-roof with a metal roofing system, it would greatly reduce the amount of waste in our landfills. According to the National Association of Homebuilders Research Center, 20 billion pounds of composition shingle waste is dumped into U.S. landfills each year. A metal roof will always be 100 percent recyclable.

Metal roofing is an excellent insulator. While shingles deteriorate as a result of UV rays, metal roofing deflects the rays, which keeps the home cooler in the summer and warmer in the winter.

The long term value of a metal roof always far exceeds the cost of putting on a metal roof. The market value of the property is increased immediately after the installation. Warranties for metal roofing are the best in the industry; metal roofing is installed for a lifetime, thus avoiding costly maintenance or replacement costs.

In states where severe weather is prevalent, insurance discounts up to 35 percent are available for property owners who have metal roofing installed.

Metal roofing is designed to fit any taste and style. Do not underestimate the power of aesthetics.

SteelRock manufactures three distinctive styles of stone coated steel. Roman Villa Tile, Pacific Tile, and Pacific Shake panels have deep and crisp forming methods, making the strongest and most defined shapes. Each panel is protected with natural ISP stone granules for vivid colors that will not fade and will last a lifetime.

One of the key selling points in the presentation was the fact that Gaines was given many different styles, colors and designs to choose from.

After careful consideration, she chose SteelRock stone-coated steel in Pacific Shake, Shadow Wood. Horn Brothers also installed its trademark “Full Envelope System,” which saves her approximately 20-30 percent on the home’s energy bills each month.

The SteelRock panels have a 2-1/2-inch Hail Class 4 UL 2218 resistance rating, so she qualified for a significant discount on her homeowners insurance and the Energy Tax Credit. The SteelRock system came with a non-prorated lifetime limited warranty; she will never have to replace her roof again.

In the end, Gaines is able to see how the product will not only continue to save her money, but also will allow her home to stand out amongst the other homes in her neighborhood.

Metal roofing is not only the smart alternative, but it is the most cost effective, environmentally conscious and versatile product on the market today.

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