Become a Metal Roofing Alliance Quality Contractor / By Bill Hippard, MRA president /
Homeowners in need of a new roof have a wide range of choices in products and contractors. Smart contractors know being on the top of the list of potential contractors a homeowner will call is about more than naming your business “AAA Roofing.” Today’s consumers are sophisticated shoppers who do their homework.
Replacing a roof is a big financial commitment and consumers want to know the provider they choose is committed to using quality materials and has high installation standards. In fact, the Better Business Bureau reports that in 2011, the organization received more than 3.3 million inquiries from consumers looking to find a roofer they could trust — making it the top inquired industry in the BBB system.
In response to homeowners’ desire to chose a reliable metal roofing contractor, the Metal Roofing Alliance has launched a new initiative, the Investment Grade Roofing Quality Contractor Program. This informational resource will highlight MRA member metal roofing contractors that have agreed to meet specific standards and requirements relating to products, installation and business practices.
Metal roofing contractors may qualify for the program by certifying to the MRA they meet all program requirements and by providing supporting documentation such as proof of insurance.
Here’s a list of some of the requirements participating contractor must agree to in order to earn the “Quality Contractor” title:
- Maintain state/local license (if applicable)
- Maintain workers’ compensation insurance coverage required under applicable state law
- Maintain general liability insurance of at least $1 million
- Installs metal roofing products that meet or exceed Metal Construction C Association’s Guide Specification for Residential Metal Roofing in all residential installations, unless otherwise directed by the consumer
- Key employee (CEO/installation supervisor) has a minimum of three years of experience in metal roofing installation or otherwise demonstrates knowledge, experience and skill in metal roofing installation and work on at least five metal roofing installation
- Provide employee safety training that meets OSHA requirements
- Provide a skills and installation training program for employees to understand the basics of roofing details and flashing concepts
- Provide refresher training to its employees at least every three years
- Employ crew member or supervisor at every job who has completed basic training and is knowledgeable in the installation of the product being installed
- Maintain a place of business with the necessary equipment to properly install and service metal roofing
- Provide consumers with a written contract for all work performed
- Agree to perform all work in accordance with accepted industry practices
- Agree to promptly respond to any consumer complaints
Contractors who complete the online application process and are then approved by the MRA will be designated with preferential listing and a program badge in consumers’ Find A Contractor results on the MRA website. In addition, approved MRA member installers will be able to use the new program logo and the designation, ‘Investment Grade Roofing Quality Contractor,’ in all their sales and marketing materials.
“Homeowners want to know that they’re investing in a reliable product and installer,” says executive director Tom Black. “Our dependable MRA member metal roofing contractors will have no problem meeting the program requirements. Smart metal roofing businesses can utilize this program to build their brand and differentiate their business to consumers.”
For more information, contractors can visit the Quality Contractor section of the MRA website (www.metalroofing.com) or call MRA contractor liaison Alli Parsons at (410) 534-6900.
Bill Hippard is the president of the Metal Roofing Alliance and vice president of sales at Precoat Metals.