Roofing Expo launches New Products Pavilion

The New Product Pavilion made a highly-successful debut at the 2008 Expo.

IRE-New Products.jpgLocated on the show floor, attendees were able to browse this new area highlighting the latest, most innovative products and hottest industry trends, in a direct, non-selling environment.

Show attendees were invited to cast their votes to determine the “Best New Product” with prizes awarded to first-, second- and third-place winners. 
First place went to Luma Resources’ solar roofing kit that contains everything needed to install on a roof and connect it to the electrical meter in the home. Using photovoltaic cells that provide electricity throughout the day, the solar kits can be applied to any roof system. The solar kit is about 400 square feet, fully U.L. tested and guaranteed not to leak.

The Wayneflex TPO flexible gray roofing membrane, second place winner, is an innovative underlayment for clay tile, cement tile, metal and other low slope roofing applications. Wayne County Rubber’s patent pending membrane utilizes a state-of-the-art custom UV stabilization package containing the antiblocks and antioxidants necessary for maximum protection. 

Capturing third place was Tuff Toe’s super durable epoxy boot protection formula. Applied as a thick liquid, the durable yet flexible protective layer forms a permanent bond to any footwear, new or used, including work, safety, hunting, hiking and riding boots.

“Winners of the Best New Product award represent the best of the best as determined solely by International Roofing Expo attendees with their personal votes,” said Donna Bellantone, director of the IRE. “What made them stand out is that they are truly innovative. Our congratulations go out to all three winners.” 

Among the companies participating in the New Product Pavilion were ABC Supply, Air Vent, All Style Industries, Alpha Protech Engineered Products, C.H. Hanson, Gutter Roof, Insul Roof Tile, Level Rite Ladder Safety Tools, Luma Resources, McElroy Metal, Metal Sales, Perma “R” Products, Polyglass USA, Simpson Strong-Tie, Sno Shield, Tally Systems, Trimline Building Products, Tuff Toe and Wayne County Rubber.

Attendees voted during the first day and a half of the show, after which voting was closed and votes were tabulated. The winners were announced Friday afternoon by show management.

Created as an additional option for exhibitors to draw attendees to their booths, the New Product Pavilion was enthusiastically received by attendees and exhibitors alike.  Initially designed as 316 net square feet, the Pavilion easily sold out and an additional 20 percent more space was added. 

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