Start 2011 at Int’l Roofing Expo

It’s showtime again in Las Vegas as the 2011 International Roofing Expo opens its doors Feb. 16-18 to provide roofing professionals with its annual dose of face-to-face interaction, product review, education and networking opportunities. With today’s economic challenges, there has never been a more important time to build on your foundation of knowledge.

“The International Roofing Expo is the best, most cost-effective strategy for the roofing construction and maintenance industry to stay competitive and strong,” says Lindsay Roberts, director of the Expo. “For three days attendees will discover new products and vendors, gain invaluable knowledge and skills and network with peers, mentors and the industry’s most respected experts.”

On the show floor
The tradeshow floor will feature an array of products, new value-added services and the most innovative ideas in roofing materials and technology from 380 exhibiting companies in more than 900 booths. On display will be the following products to help you profit: gutters, metal roofing, insulation, ladders, coatings/adhesives, siding, built-up roofing, fasteners, TPO, machinery equipment/tools, EPDM, modified bitumen, roof/decking materials, PVC, roof pavers, walkways/ballast, shingles, skylights, slate, spray polyurethane foam, tile, vapor retarders, ventilation, waterproofing and much more.

New to the show this year, the Renewable Energy Pavilion is where attendees will find the newest renewable energy products, such as solar, green/eco-friendly systems, photovoltaics, vegetative systems, roof-mounted wind turbines, daylighting and geothermal systems. In addition to the products, a series of 30-minute demonstrations will be presented in Booth 463.

Combining the former New Product Pavilion and Green Pavilion into one showcase area, the rebranded Product Showcase allows you to see, try and compare the latest and unique new, cool and green products and get exactly what you need to keep your business on the cutting edge. The Product Showcase is located on the show floor in Booth 1362.

Adding an extra dimension to the learning process, the free Live Demonstrations provide step-by-step instructions on solving a wide variety of roofing problems. The demos are located on the show floor in Booth 2260, with bleacher seating provided.

Stop by the Metal Marketplace on the show floor to find cutting-edge manufacturers supplying creative and innovative metal products, designs, building concepts, tools and services. If metal is your specialty, you will find what you need here.

Learn tricks, tips and detailed instructions through a series of Exhibitor Product Clinics. Exhibiting companies such as OMG Roofing Products, Soprema, EagleView Technologies and Equipter will present dynamic and interactive demos of their products, equipment and materials.

Special Events
Come to Las Vegas a day early, roll up your sleeves and give back to the community by participating in the Community Service Day home renovation and revitalization project, sponsored by Sika Sarnafil. Volunteers are needed on Tuesday, February 15, from 9:30 a.m. to 4 p.m. to perform renovations on the home of a veteran. Working under the direction of a crew chief, professional and amateur volunteers are needed from a variety of construction disciplines including roof repair, interior and exterior painting, flooring and minor carpentry. Register to participate when you register for the show; tax-deductible monetary donations can also be made during registration. All volunteers must be 18 years of age or older and will be asked to sign a Waiver of Liability Form.

Legendary Super Bowl champion quarterback Joe Theismann will present the Keynote Address, “Game Plan for Success,” on Wednesday, Feb. 16, from 9:45 a.m. to 10:50 a.m. in Room N251. Sponsored by Dow Building Solutions, Theismann will discuss how the lessons he learned on the gridiron helped him succeed in the business world. The ESPN broadcaster and business entrepreneur will also explain his strategies for succeeding under pressure and adapting quickly to unexpected situations — as well as how goals, attitude, confidence, teamwork, motivation and relationships with others affect your ability to succeed. The Keynote Address is free with all registration packages, but advance registration is required.

After a full day of networking and learning, it will be time to unwind with your colleagues at the Welcome Party at TAO Nightclub on opening night, Wednesday, Feb. 16, from 5:30 p.m – 8:00 p.m. During this not-to-be missed party at Las Vegas’ ultimate nightlife destination, there will be countless opportunities to mix and mingle while enjoying delicious hors d’oeuvres, beer, wine and soda. All guests must be 21 years of age with valid ID. Complimentary shuttle service from the Convention Center with return service to all official show hotels is available. This is a ticketed event and advance registration is required.

Educational Program
Through the exceptional educational conference, attendees can choose from 43 knowledge-building sessions in eight tracks packed with advice on how to reduce costs, increase profits and save time. With 93 percent new topics, sessions will inform attendees about rooftop solar and wind systems, technology tools, labor laws, green codes and standards, building-integrated photovoltaics, construction project requirements, federal contracting, building information model, metal roofs, energy production and finance.

Sessions are specifically targeted to commercial/residential/metal contractors, owners/CEOs/general managers, superintendents/foremen, architects/designers/consultants, salesmen/estimators, manufacturers/ suppliers and building owners/facility managers.

Held Wednesday through Friday, classes are 90 minutes in length and do not overlap the exhibit hall hours, allowing you ample time on the show floor. Tracks cover technical, workplace safety, leadership/management, green building, legal/HR, money matters, sales/service and general business.

To read the session descriptions, click Session & Event Search at to search the full conference schedule by session title, track, date, speaker, CEUs and/or keyword.

Designed to help attendees advance their businesses and careers, many sessions have been approved by RCI, Inc. and Florida’s Department of Business and Professional Regulation and the Construction Industry Licensing Board.

All educational sessions are ticketed events and require registration. Space in sessions is limited and available on a first-come, first-served basis. Online registration is available 24-hours a day, seven days a week. For more information regarding registration, visit or call 972-819-7606 or 866-860-1970. To register on-site, proceed to the registration counter in the North Halls at the Las Vegas Convention Center, 3150 Paradise Road, Las Vegas, Nev.

Once you register for the show, you will have access to hanleywoodCONNECT, the FREE networking system designed to help you to locate and contact exhibitors and research products.
Show Snapshot
— 2011 International Roofing Expo
— When: February 16-18, 2011
— Where: Las Vegas Convention Center
— Registration:
— Questions: 800-684-5761 or 972-536-6415

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