VMZinc joins MRA

The Metal Roofing Alliance announced the addition of a new manufacturer member to its organization.  VMZinc, a manufacturer of architectural zinc products, including roofing, joins MRA as its first exotic metals manufacturer. 

Part of the international Umicore Group, VMZinc utilizes advanced production techniques that maintain the unique look of natural metal, but with consistent colors and durable coatings for homes. As required of all MRA manufacturer members, VMZinc’s residential metal roofing materials meet or exceed strict Metal Construction Association standards for the metal substrate, coatings and paint systems used to protect the roof. 

"The addition of VMZinc is an important development for the MRA, as it adds a new product category to our growing list of manufacturer members," says Tom Black, executive director of the Metal Roofing Alliance. "VMZinc’s natural metal roofs are ideal for historical applications, or for homeowners looking for a unique, durable metal roof."

As new members, VMZinc will participate in the MRA’s national consumer and contractor education campaigns, and Daniel Nicely, VMZinc’s director of architectural sales, is expected to join the organization’s executive board in early 2011.  In addition, VMZinc’s North American contractors are now able to join the MRA and begin benefitting from the leads generated by the alliance’s national consumer marketing campaign.

"We recognized the Metal Roofing Alliance as the key player responsible for increasing the North American market share for residential metal roofing," says VMZinc president Norbert Schneider.  "The VMZinc team is pleased to be joining MRA, and look forward to helping to further grow the residential industry with our elegant, time-tested and contemporary metal roofing products."

VMZinc’s product lineup includes Natural VMZinc, which shows the lustrous, shiny finish that zinc achieves as it is milled which will later weather. Quartz-Zinc and Anthra-Zinc are pre-weathered to achieve stylish grey and black patinas and maintain their distinctive appearance for decades. Pigmento by VMZinc is a dynamic new look that incorporates mineral pigments, creating beautifully organic red, green and blue shades.

The Metal Roofing Alliance is a not-for-profit coalition of metal roofing manufacturers, paint suppliers, coil coaters, dealers, metal industry associations and roofing contractors.  Established in 1998, the MRA is committed to educating homeowners and potential contractors about the many valuable benefits of metal roofing.   For more information visit:  www.metalroofing.com

Umicore is the world’s leading producer of architectural zinc. For more than 160 years Umicore has been providing innovative solutions for building owners, architects and contractors. Umicore has offices and representatives all over the world.  In the United States, Umicore Building Products USA, Inc is based in Raleigh, N.C. For additional information please visit: www.vmzinc-us.com

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