MRA Update: Top priority is growth

As a new year begins, the Metal Roofing Alliance remains committed to providing value to its current contractor members as well as adding new installers to its national member-sponsored installer network. Through both educational programs and manufacturer growth, MRA will continue to support its contractor members and provide quality leads.

Continuing education and recruitment
This spring, MRA is joining with Dave Yoho Associates in presenting, along with four other sponsors, three “Mini Sales Seminars” conducted by senior account executive Brian Smith titled “The Science of Successful In-Home Selling.”

The seminars are designed to enhance the sales skills of MRA’s current contractor members and provide tips for effectively selling the value of metal roofing to their customers.

The seminars also will be a tool to present the residential metal roofing business opportunity to replacement contractors who are already selling home improvement items to the consumer market.

The MRA-sponsored seminars will be held in three cities:

 Wednesday, March 9, 2011 in Dallas,  (8:30 a.m. to 3 p.m.)

 Wednesday, March 23, 2011 in Detroit, (8:30 a.m. to 3 p.m.)

 Wednesday, April 6, 2011 in Baltimore, (8:30 a.m. to 3 p.m.)

Brian Smith and Dave Yoho Associates are well-known national providers of marketing expertise to the replacement and remodeling industry. The six-hour seminars will offer insight on many issues critical to contractors’ success, including:

 The 7 Myths of In-Home Selling

 Why Some Prospect’s Buy and Some Don’t

 The Psychological Laws of Selling

 Selling to the Prospect’s Value System

 Needs Assessment and the Product Presentation

 Selling Your Price and Getting the Order

Both current and potential MRA contractors will benefit from the training sessions. MRA is particularly interested in meeting with home improvement contractors who might be looking for new growth areas.

“Simply put, there is more residential metal roofing work available than we have contractors to fill it,” said Bill Hippard, president of the Metal Roofing Alliance. “Our national marketing program delivers thousands of qualified leads each month, and we’re actively looking for metal roofing contractors who can take advantage of the program. The opportunity for growth is large, while the investment remains quite reasonable. Through programs such as this seminar, we continue to support our members with new and innovative support efforts.”

For more information on the seminars, or joining the Metal Roofing Alliance as a member, contact MRA’s contractor liaison, Alli Parsons at (410) 534-6900.

New manufacturer member
Recently, the MRA took another big step forward by adding a new manufacturer member to its organization. VMZinc, a creator of architectural zinc products, including roofing, joins MRA as its first natural metals manufacturer.

Part of the international Umicore Group, VMZinc utilizes advanced production techniques that maintain the unique look of natural metal, but with consistent colors and durable coatings for homes. As required of all MRA manufacturer members, VMZinc’s residential metal roofing materials meet or exceed strict Metal Construction Association standards for the metal substrate, coatings and paint systems used to protect the roof.

As new members, VMZinc will participate in the MRA’s national consumer and contractor education campaigns, and Daniel Nicely, VMZinc’s director of architectural sales, is expected to join the organization’s executive board in early 2011. In addition, VMZinc’s North American contractors are now able to join the MRA and begin benefitting from the leads generated by the Alliance’s national consumer marketing campaign.

“We recognized the Metal Roofing Alliance as the key player responsible for increasing the North American market share for residential metal roofing,” says VMZinc president Norbert Schneider. “The VMZinc team is pleased to be joining MRA and looks forward to helping to further grow the residential industry with our elegant, time-tested and contemporary metal roofing products.”

For more information on the MRA, visit

Tom Black is the executive director of the MRA.

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