The Metal Roofing Alliance (MRA: www.metalroofing.com) recently announced the addition of two new manufacturer members to its organization. CertainTeed, a leading North American building materials manufacturer, joins the MRA to promote its new line of architectural metal roofing products. Also joining the MRA is DECRA, an innovator and leader in the stone coated metal roofing market.
After more than 18 years of growth, the MRA has proven success as a market-building organization. With an initial investment of $24 million in marketing programs, the MRA has tripled residential re-roofing’s market share, from 3 percent in 1998 to 11 percent today.
“CertainTeed recognizes the importance of partnering with industry associations that support its membership in the promotion of their products and services,” said Dale Walton, product manager for CertainTeed Roofing. “For this reason we are pleased to join the Metal Roofing Alliance, and we look forward to participating with the MRA to further strengthen our presence and position in the metal residential roofing sector.”
The MRA was formed to educate both homeowners and roofing contractors on the many benefits of residential metal roofing. For the past 18 years, the MRA has been able to more than triple metal roofing’s residential market share by offering quality, investment-grade product that provides decades of protection for homes.
“In 2017, DECRA will celebrate its 60th anniversary and as the original stone coated metal roof tile manufacturer, it is critical that we have a voice in the industry. We are happy to be re-joining the MRA and look forward to assisting the market and industry in the years ahead,” said Bobby Bloom, president of DECRA Americas.
“The addition of CertainTeed and DECRA is an important development for the MRA, as it adds two major manufacturers of building and roofing materials to our organization,” said Bill Hippard, executive director of the MRA. “Our goal is to reach 20 percent market share by 2020 and manufacturers such as CertainTeed and DECRA are going to help us reach that milestone. All segments of the metal roofing supply chain can benefit from additional growth, from raw materials suppliers and coil coaters to manufacturers and contractors.”
As new manufacturer members, CertainTeed and DECRA will participate in the MRA’s national consumer and contractor education campaigns.In addition, CertainTeed and DECRA’s metal roofing contractors are now able to join the MRA and begin benefitting from the leads generated by the alliance’s national consumer marketing campaign.