MRA Offers New Marketing Toolkit For Metal Roofing Contractors, Installers

With the popularity of metal roofs increasing among U.S. and Canadian homeowners, the MRA is putting more resources in the hands of contractors and installers to support the growing demand.

The Metal Roofing Alliance (MRA) has unveiled a new digital marketing toolkit for its contractor and installer members to help them promote and grow their residential metal roofing business.

With the popularity of metal roofs increasing among U.S. and Canadian homeowners, the MRA is putting more resources in the hands of contractors and installers to support the growing demand. The new toolkit, available to members at https://www.metalroofing.com/professionals/contractors/ includes table tents, yard signs, literature, infographics, videos and ads. Many of the toolkit assets are customizable and are available in digital formats or as downloads.

“Contractors and installers are top priority when it comes to market adoption and helping homeowners understand the exceptional durability, value and sustainability benefits of metal roofs,” said Renee Ramey, executive director of the MRA. “Making sure our trade members have the right tools to communicate and market their metal roofing business is essential to us.”

The MRA also offers training, business development resources and a sophisticated lead-gen platform to help support manufacturers, installers and contractors throughout the United States and Canada. Earlier this year, the Alliance unveiled its new website designed to not only educate and inspire homeowners, but to highlight the work of its members and help homeowners connect with qualified metal roofing suppliers and contractors in their area.

For those involved with or who support the metal roofing industry in the United States or Canada, MRA offers a variety of partnership and membership opportunities. For more information, visit https://www.metalroofing.com/become-member/

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