PPG To Highlight New DURASTAR ULTRA-COOL Coatings

PPG (NYSE:PPG) will debut its newly reformulated DURASTAR ULTRA-COOL silicone-modified polyester (SMP) coatings and exhibit its flagship line of DURANAR high-performance coatings during METALCON 2016 at the Baltimore Convention Center, Oct. 26-28. PPG also will host an “Oktoberfest Around the World” celebration at its booth during the event.

Reformulated to meet the increasingly rigorous demands of the building industry, Durastar ULTRA-Cool coatings combine new resin, crosslinking and tinting technologies developed by PPG for polyester coatings and unite them with Duranar coatings’ industry-leading pigment and primer systems. The coatings also feature PPG’s proprietary infrared-reflective (IR-reflective) ULTRA-Cool coatings technology, which deflects solar heat to help buildings stay cooler and use less energy.

PPG will display roof panels, siding panels and other architectural components coated with conventional and specialty Duranar coatings such as Duranar ULTRA-Cool and color-shifting Duranar VARI-COOL coatings. As PPG’s premier line of liquid coatings for coil, Duranar coatings are engineered for metal roof and wall-panel applications demanding high-end aesthetics and long-term weathering performance.

PPG also will showcase DURAFORM BP (building product) coatings. Formulated to deliver a higher grade of coating quality to value-driven building product manufacturers, Duraform BP coatings feature PPG’s proprietary polyester polymer to enhance forming flexibility and increase resistance to fading, chalking, dirt and stains.

Trade show attendees are invited to the PPG booth Thursday, Oct. 27, at 3 p.m., for “Oktoberfest Around the World” festivities.

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