A look ahead to METALCON 2011

Builders looking for ways to grow their business and improve field techniques consider METALCON International their primary source of new products and ideas.


METALCON is the only annual conference and exhibition dedicated to metal construction products, technologies and solutions. The 21st annual METALCON International takes place Tuesday, October 11, through Thursday, October 13, at the Georgia World Congress

Center in Atlanta, Ga. Themed “Constant Evolution”, the 2011 show marks 21 years of constant evolution of the industry and the METALCON event, which is sponsored by The Metal Construction Association and supported by more than 100 related industry groups.

metalcon interwrap display

This major international event always draws a great crowd in Atlanta. METALCON Show Director Claire Kilcoyne notes: “We’re looking forward to being in Atlanta again. This is an active area with builders who know the importance of education in a changing market. Each year we have the latest products and education programs to make their businesses more profitable and efficient. They cover a spectrum of trends and concepts for improving field techniques and management. Plus, we put it into action in the exhibits and demos.”

Building experts
Education and ideas at METALCON come in an unbeatable blend of product exhibits, a comprehensive education conference, and several different live-action demos. Many of the industry experts in METALCON’s education programs and product exhibits began their careers in the field. Now they help builders strengthen field talent and expand business opportunities by sharing their knowledge at METALCON.

For example, Art Hance, founder and president of Hance Construction, Inc., began in the field and now owns a construction management and general contracting firm serving industrial, commercial and residential markets in the Northeast. His METALCON session titled “Pre-Engineered Metal Building Sustainability and Design” takes place on Thursday, October 13. Using his hands-on experience with pre-engineered metal buildings and sustainable design, Hance provides an overview of design considerations related to code compliance and sustainability in pre-engineered metal buildings. He identifies the sustainable characteristics of metal building systems as well as their strengths and weaknesses, and explains how to design and order buildings when using different types of metal building systems. Hance is a member of the New Jersey chapter of the USGBC and president elect of the MBCEA, Mid-Atlantic Chapter.

Live demos
The education continues in daily live demonstrations presented by members of the Metal Construction Association. These industry experts bring to life the latest product applications, field techniques and trends that construction professionals want to hone their skills and expand their businesses.

These demos offer details for residential and commercial roof and wall panel systems along with tools for bending, cutting and fastening. The entire demonstration area will be open for attendees to walk through during exhibit hall hours.

This year’s program features tools in each day’s session. Each show day various experts will show the latest tools and techniques in a special section in the demo area where attendees will be able to work with the tools. Also new this year is shortened demo times to accommodate visitors’ busy schedules while still allowing them to ask questions and have one-on-one discussions with experts.

Commercial roofing demos will focus on retrofit opportunities with metal and the integration of new energy efficient technologies such as cool roofing, above sheathing ventilation and photovoltaic systems.

The metal wall panel segment covers the latest in wall panel designs and systems such as metal composite materials, insulated metal panels, single skin systems, natural metals – such as zinc –and sun shading systems. Waterproofing techniques and rain screen principles will also be covered.

Residential metal roofing demos will focus on the basics with an emphasis on proper deck preparation and how to waterproof roof penetrations such as ventilation pipes, skylights and chimney openings.

Metalcon Solar Bay display

Metal’s many environmental benefits are highlighted in the conference program, the exhibits and two special exhibit areas – Solar Bay, a special pavilion featuring educational forums and demos about metal and solar technology, and Green Island, an exhibit area featuring metal related products that meet green building standards.

A brand new session shows metal roofing contractors a unique opportunity to use existing technology to expand their business. “Integrating Building Envelope Roof Technologies” will be presented on Wednesday, October 12, by Mark James, Vice chair of the MCA Retrofit Council and VP of Sales and Marketing for Roof Hugger, Inc., Odessa, Fla., and Scott Kriner, President of Green Metal Consulting, Inc., Macungie, Pa., and technical director for the MCA. The program details a new retrofit roofing concept that merges existing technologies into an integrated metal roof system and how it can improve energy efficiency and lower energy demands in buildings.

According to Scott Kriner, the concept is a holistically designed metal retrofit roofing system that creates an air-space by adding structural subframing atop the existing roof and then installing a new cool metal roof over the assembly. Within the air space the installation will include high performance insulation, solar water heating, and solar thermal air cooling systems. The surface of the retrofitted roof enables solar generated electricity and rainwater collection systems to be installed on the topside of the new metal roof.

Kriner also notes that although this is not a turnkey operation for a single contractor, contractors who are familiar with retrofit and interested in solar could easily hook up with a solar supplier or integrator to capture more business from two of the busiest market segments – retrofit and solar.

A mock-up of the integrated system will be displayed at METALCON and a real-life project using this technology is currently in progress at a U.S. Air Force base in Texas.

Business opportunities
Sessions also cover business topics that can help contractors gain more opportunities, add more services, brush up on management techniques and take a new look at financial and banking relationships.

Two special programs focus on capturing business in government and green markets and take place on opening day, October 11. The keynote address, “Metal and High-Performance Green Buildings,” will be presented by Kevin Kampschroer, Director, Office of Federal High-Performance Green Buildings, U.S. Government Services Administration. Greg Goodwin, Founder and President of Goodwin Marketing Group LLC, discusses “A Sustainable Approach to Successfully Winning Work with the Federal Government.”

These sessions provide attendees with a firm foundation on the overall federal marketplace and the growing importance of developing more high-performance buildings as well as specific strategies for entering the federal marketplace or expanding their market share with federal clients.

Although this may not seem like a prime time to seek government projects, it still represents a stable market particularly for sustainability and high-performance buildings. Show Director Claire Kilcoyne notes: “Government work is increasingly focused on green, and that includes metal, so we lined up experts to discuss these important topics. We’re looking forward to this interesting program and are confident it will set the stage for growth in the metal industry.”

For more information about METALCON visit www.metalcon.com. The website contains an exhibitors list and floor plan. To register call 800-537-7765. RB


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