METALCON 2014: new location, new learning opportunities, new exhibits

– By Marge O’Connor  – The 24th annual METALCON holds true to the event’s tradition of offering new features while maintaining the high quality education and products consistent with what the metal industry offers.

This year’s event takes place October 1-3 at the Colorado Convention Center in Denver, a location that holds many business opportunities and a growing construction industry. Denver-area companies exhibiting in METALCON have formed the Colorado Coalition with organizations focused on construction in the Rocky Mountain area. Its purpose is to encourage METALCON visitors to learn about Colorado before they arrive and for Coloradans to experience METALCON.

“We’re excited about all the new features and opportunities at this year’s METALCON and what the Colorado Coalition is doing to promote the event. The location in Denver puts us in the midst of a booming business and construction community. Our new Learning Zones and business growth focused conference line up are all new; plus we have new companies and products in the exhibits. It’s going to be one of the best METALCON’s ever,” notes Claire Kilcoyne, METALCON Show Director.

METALCON is unique in that it is the only annual international event offering education and product exhibits focused on the use of metal in construction. Visitors from more than 52 countries come to METALCON each year to learn about the top trends in metal from industry professionals and to network with peers from all over the world. Since this is the first time METALCON is in Denver many international visitors will also be visiting Colorado for the first time.

A new series of 15-minute education sessions called Learning Zones will offer attendees ongoing learning opportunities each day right in the exhibit hall. The topics focus on techniques and solutions to technical challenges such as using protective films on metal roofs, flashing details, snow retention systems, software and systems for steel framing, truss component technology, utility applications on standing seam roofs, and matching tools and applications. Multiple time slots are being offered in two Learning Zones strategically placed in the exhibit hall to allow visitors to capture as many sessions as possible. Learning Zone 1 is located in Booth 2117 and sponsored by MBCI; Learning Zone 2 is in Booth 341. Complete schedules are online at

“We wanted to create something that would allow visitors to absorb more information during the course of the show. So the Learning Zones are conducive to quick learning. Some presentations are repeats to allow visitors to capture as many as possible in three days. The set up helps visitors use their time more efficiently and allows them to visit with the presenter by stopping at their booth after a session,” notes Paulo Gomes da Costa, National Sales Director for METALCON, who is also managing the Learning Zones.

METALCON’s conference program includes 90-minute classroom sessions focused on developing business opportunities. Its lineup of brand new sessions offers a team of experts covering what CEOs, presidents and managers need to know to move their companies forward.

Topping the lineup is keynote speaker Steven S. Little, a much sought after expert on the subject of long-term business growth and future opportunities. He will encourage METALCON attendees and exhibitors in his opening day session on Wednesday, October 1, from 10:15 to 11:45 a.m.

On Thursday, Gene Marks, a well-known columnist, author and small business owner, will liven up the program with two information-packed presentations: “Sales and Marketing Technologies That Will Improve Your Business,” and “Top Trends That Affect Your Business Opportunities and Growth.” Marks writes daily for The New York Times and weekly for Forbes, The Huffington Post, INC Magazine, Fox Business, and Philadelphia Magazine. He also heads the Marks Group PC, a firm that provides technology and consulting services to small and medium-sized businesses.

Many of the other conference presenters are from the Denver region including Rob Haddock, President of the Metal Roof Advisory Group offering “Understanding Metal Roofing Parts I and II”; and Paul Collyer, President of Panelmet Consulting, LLC, sharing his expertise on “Improving Sales by Understanding Body Language.” Several key people from the Denver office of FMI Corporation offer high level business topics including “Developing Business Leadership”; “Using a Strategic Plan to Keep Business on Course”; and “Overcoming the Growing Workforce Shortage.” Returning speakers include Lee and Terry Resnick, Principals of Resnick Associates, who will present “Assuring the Successful Continuation of Your Business,” and Jayme Broudy, Founder of Contractors Business School offers “Is Your business Off Course? Try This.”

A series of Special Programs sponsored by various industry associations are also offered during the three-day event. These include a series on roll forming, sales of residential metal roofing, installation techniques for copper in architecture, and STUD University, a 2-day, hands-on workshop on steel framing.

Learning experiences continue in the exhibit hall with experts from 275 exhibiting companies sharing their expertise to help improve field applications and solve business problems. The line- up of exhibitors includes 53 businesses that have not exhibited in METALCON before or previously exhibited and are returning after several years. The new exhibitors include Butler Manufacturing and several established companies offering their products to this market for the first time.

Other interactive areas include Solar Bay Live, Booth 846, a special area dedicated to products and techniques related to the benefits of using metal roofing with solar installations and demos of field techniques presented by members of the Metal Construction Association.

METALCON is produced by Newton, MA-based PSMJ Resources, Inc., and sponsored by the Metal Construction Association, an organization of manufacturers and suppliers headquartered in Chicago, IL. PSMJ is the world’s leading authority on the effective management of architecture, engineering and construction firms.

For general information about METALCON, visit or call 800-537-7765.



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