"Want a bright green future? Then join Grist and "Screw Earth Day!"
Making a lasting impact for the planet isn’t about what you do once a year on April 22 to eke out a little kumbaya for your karma. It’s about what you do every single day.
Grist, the nation’s leading online source for environmental news and information, launched a campaign to underscore the importance of walking the green talk all the time – and having fun while doing it. Earth Day, celebrated every year on April 22, played a critical role in launching the modern-day environmental movement, but its message has become watered down over time. Grist’s promotion highlights the changes people can make in their everyday lives to help Ma Earth.
"Too many people tokenize Earth Day, using it as an excuse to hug a tree one day and ram it with their SUV the next," said Chip Giller, founder and CEO of Grist. "We say, screw that. One day is for amateurs. We can do better."
To download a free copy of Wake Up and Smell the Planet and enter the Bonnaroo Music and Arts Festival sweepstakes, register at http://www.grist.org/screwearthday or www.screwearthday.com.
About Grist – Founded in April 1999, Grist has developed a recognizable voice in environmental journalism: funny, opinionated, and intelligent. Grist offers in-depth reporting, news analysis, opinions, and practical advice – tailored to inform, entertain, provoke, and encourage its users to think creatively about environmental problems and solutions. Grist reaches more than 800,000 unique individuals each month through its website and e-mails, and it has enjoyed particular success among readers in their 20s and 30s. Through partnerships with major media outlets such as MSN, The Huffington Post, The Washington Post, and Yahoo!, Grist is reaching an even broader audience that extends into the millions. Grist has been featured in The New York Times, Newsweek, Time, Vanity Fair, and dozens of other major media outlets worldwide, and was recently ranked as a top green website by both Time and The London Guardian.