Window company launches tax credit campaign

            PARKERSBURG, W. VA. – Simonton Windows has created a marketing program related to the 2009-2010 tax credit available to homeowners purchasing energy efficient windows.   A variety of newspaper and radio advertisements, job site signs, direct mail postcards, sell sheets and door hangers have all been designed to increase homeowner awareness of the tax credit.
            A large homeowner envelope with imprinted checklist and a homeowner record sheet have also been developed by Simonton to make it easier for homeowners to save window project receipts, labels and information. There are also newly-introduced countertop cards, contractor and homeowner brochures and a national consumer public relations campaign underway. The company’s Energy Tax Credit (ETC) glass packages that all qualify for the tax credit, and the web pages, were introduced earlier this year.
            “We’re doing everything possible to provide our customers — and their customers — with the marketing tools needed to educate homeowners on the tax credit benefits of purchasing energy efficient windows,” says Gary Pember, vice president of marketing for Simonton Windows. “Our message focuses on the one-two punch of savings homeowners receive when replacing their windows. From the day the windows are installed, homeowners immediately start saving on energy bills. And then, at the end of the year, they can gain up to the $1,500 tax credit from the government.”
Tax Savings
            The American Recovery and Reinvestment Act of 2009 includes the ability for homeowners to gain a tax credit of 30 percent of the cost of qualifying energy efficient upgrades to a maximum of $1,500 per household for 2009 and 2010. The new regulations provide five times more tax credit to homeowners than was previously available under a similar bill, which allowed up to only $200 tax credit on energy efficient window purchases. Additionally, the new law has some very specific restrictions, including:
1.      Windows purchased must be equal to or below a U Factor of 0.30 and a Solar Heat Gain Coefficient (SHGC) of 0.30.
2.      The purchase of the qualified windows must be made during the taxable year for which the credit is being claimed.
3.      The credit is only allowed on the price of the qualified windows themselves, not on installation costs, on-site preparation, assembly or sales tax.
4.      The tax credit is allowable only for qualified window units placed in service in 2009 and 2010.
            Simonton Windows produces Energy Star qualified replacement and new construction windows and doors, including a line of impact-resistant products. Energy Star is a government program that helps consumers protect the environment through superior energy efficiency and is a registered trademark of the U.S. Department of Energy and the U.S. Environmental Protection Agency.

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