In a bold step for the industry, CertainTeed Corp., a North American leading brand of building products, has unveiled a new marketing and reference tool that harnesses the power of the Apple iPad to deliver interactive content. Dubbed iDreamBook, the feature-packed, easy-to-use, interactive book enables contractors to help homeowners find just the right combination of CertainTeed exterior products to create unique looks with maximum curb appeal. It is the first tool of its type to be introduced by a manufacturer of exterior building products.
The CertainTeed iDreambook offers users a fully interactive experience. Individual chapters provide a wealth of detail on the company’s complete line of roofing, siding, decorative trim, housewrap and outdoor living products (fence, decking, railing and porch). Each section incorporates videos, click-and-view images of dozens of exterior design ideas, and pop-up windows that make it easy to drill down and learn more about specific products. Intuitive navigation allows the user to move from chapter to chapter with ease.
“We wanted to enable contractors to use their MacBooks, iPads or other Apple portable devices to easily explore our extensive line of exterior products with homeowners,” said Matt Gibson, marketing director for CertainTeed Siding. “The combination of informative video clips, beautiful photography and product detail, in a fun and interactive format, gives our valued professional partners access to the latest technology to effortlessly showcase the myriad of design and product options available from CertainTeed.”
The Idea Gallery section will be particularly valuable to full-service contractors who specialize in complete exterior remodels. This section highlights the trend toward mixing and matching various styles, colors and textures of siding and other exterior components. Each page features a gallery of gorgeous photos; a quick click on any of the images reveals a list of every CertainTeed product used on that home, with details on the specific style, color, etc.