Underlayment Specialties Plus, the leader in innovative solutions for the water protection roofing material industry, announces the relaunch of their website www.uspunderlayment.com. The customer-focused site is completely new and was developed based on feedback from contractors, distributors and home owners and research into what features customers really want.
“At Underlayment Specialties Plus we have always taken customer care very seriously, talking and listening to our partners and taking their views into consideration”, says Underlayment Specialties Plus global director Salvatore Catanese. “Based on their feedback we have developed a site that not only has our whole product offerings and deeper content, but something specific for each of our audiences. Distributors will see the site as an invaluable sales tool because of the downloadable content and ready to use marketing materials, but contractors and homeowners alike will also find it useful in answering any questions and educating them on the value of the use of synthetic underlayments.”
The new website has a new modern look and feel while remaining uncluttered. It is streamlined with multiple navigation bars and captivating product images that rotate via flash animation. Each product has its own section, allowing features and specifications to be highlighted.
“Information was one the key goals of the site overhaul” Catanese adds, which now includes links to articles, pdf downloads and even the top five reasons homeowners should use an underlayment. “Contractors will find sections on the benefits of each product, MSDS sheets and RCI information, along with installation instructions”.
Perhaps most interesting is the section devoted to homeowners, an often neglected segment of the industry. In easy to understand language, the site explains the advantages of underlayments in general and the specific reasons to use RoofTopGuard II and Roofer’s Choice, Underlayment Specialties Leading Products.
Mr. Catanese added “We have really grown over the last few years, adding distribution channels and introducing new, cutting edge products. The new website only adds to our excitement for the future at Underlayment Specialties Plus.”
About Underlayment Specialties Plus
Underlayment Specialties Plus provides the North American Roofing Industry with over 40 years of experience and expertise in building materials, developing safety and performance based products that are competitively priced and technologically advanced. Their superior products, along with their responsive service make Underlayment Specialties Plus a leader in the water protection roofing material industry.
Their RoofTopGuard II Premium Synthetic Underlayment was carefully engineered to be the safest, best performing underlayment available, making it the Premium Brand on the market today. Roofers Choice Synfelt Underlayment is infused with the same engineering found in a Premium synthetic underlayment, but is more value based without compromising Safety or Performance. IPP high-temp self-adhesive and GPS, granular surface self-adhesive underlayment provide you with a complete roofing solution.