Metal Roofing Alliance

American Metal Roofs designated as Quality Contractor by MRA

American Metal Roofs (AMR) has been designated a Quality Contractor by the Metal Roofing Alliance (MRA), a national consortium of metal roofing manufacturers. In order to be named to this elite status by the MRA, American Metal Roofs has met the strict criteria as a quality contractor as established by the MRA. This designation...

MRA unveils new marketing/sales plan for remodeling industry

  Belfair, WA (PRWEB) – The Metal Roofing Alliance announces the unveiling of their brand new marketing and sales plan for investment grade designer metal roofing for residential properties. Tom Black, the Executive Director of the Metal Roofing Alliance said, “The completion of the development for advertising and selling of residential investment grade roofing...

Get on board now!

MRA announces new contractor initiative aimed at a continuing growth in the metal roofing marketplace  /  Over the past decade, the Metal Roofing Alliance has been instrumental in growing residential market share from 3 percent to 10 percent in the U.S. and Canada. In fact, as homeowners have come to understand its durability and...

MRA Update: Adopting a focus on larger — and growing — audience

Believe it or not, television no longer commands our full attention. Television has become one of the most common devices used simultaneously with other screens. Smartphones, the backbone of our daily media interactions, have the highest number of user interactions per day. Things have really changed. When the Metal Roofing Alliance launched its first...

Investment Grade Roofing Quality Contractor Program launched

In response to homeowners’ desire to choose a reliable metal roofing contractor, the Metal Roofing Alliance, has launched a new initiative, the Investment Grade Roofing Quality Contractor Program.  This informational resource will highlight MRA member metal roofing contractors that have agreed to meet specific standards and requirements relating to products, installation, and business practices....

Rise above the competition with help from MRA

Become a Metal Roofing Alliance Quality Contractor / By Bill Hippard, MRA president / Homeowners in need of a new roof have a wide range of choices in products and contractors. Smart contractors know being on the top of the list of potential contractors a homeowner will call is about more than naming your...

MRA has plans to double metal maket share by 2020

By Tom Black, executive director of the Metal Roofing Alliance With an initial investment of $24 million in marketing programs during the past decade, the Metal Roofing Alliance has tripled residential roofing’s market share, from 3 percent in 1998 to nearly 10 percent today. Without question, the MRA has proven success as a market-building...

Selling metal: discover needs of your customers

MRA Update, by Bill Hippard /  Understanding your customer, including what motivates, confuses and annoys them, is a key to success in any industry. A decade ago, consumer research was an expensive, time-consuming process best left to professionals. While there is still a role for quantitative, scientific research, it’s no longer the only way...

MRA Update: More reasons to go ‘green’

Your metal roofing products offer consumers eco-friendly properties You may think that “green” building is just the latest trend and may soon fade, when the next new thing comes along. However, recent building news indicates sustainability is an idea with staying power. As professionals in the metal roofing industry, you are uniquely positioned to...

MRA message: We’re making progress!

As the new construction market continues to struggle, the home improvement market is battling for each market share point. Even with a tough economy, McGraw-Hill Construction Research and Analytics data shows the number of homes with metal roofs has more than tripled during the past decade, increasing metal’s overall U.S. market share from 3...