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Tag Archives: Metal Roofing Alliance
MRA Update: Adopting a focus on larger — and growing — audience
Believe it or not, television no longer commands our full attention. Television has become one of the most common devices used simultaneously with other screens. Smartphones, the backbone of our daily media interactions, have the highest number of user interactions … Read more »
Investment Grade Roofing Quality Contractor Program launched
In response to homeowners’ desire to choose a reliable metal roofing contractor, the Metal Roofing Alliance, has launched a new initiative, the Investment Grade Roofing Quality Contractor Program. This informational resource will highlight MRA member metal roofing contractors that have … Read more »
Rise above the competition with help from MRA
Become a Metal Roofing Alliance Quality Contractor / By Bill Hippard, MRA president / Homeowners in need of a new roof have a wide range of choices in products and contractors. Smart contractors know being on the top of the … Read more »
MRA has plans to double metal maket share by 2020
By Tom Black, executive director of the Metal Roofing Alliance With an initial investment of $24 million in marketing programs during the past decade, the Metal Roofing Alliance has tripled residential roofing’s market share, from 3 percent in 1998 to … Read more »
Selling metal: discover needs of your customers
MRA Update, by Bill Hippard / Understanding your customer, including what motivates, confuses and annoys them, is a key to success in any industry. A decade ago, consumer research was an expensive, time-consuming process best left to professionals. While there … Read more »
MRA Update: More reasons to go ‘green’
Your metal roofing products offer consumers eco-friendly properties You may think that “green” building is just the latest trend and may soon fade, when the next new thing comes along. However, recent building news indicates sustainability is an idea with … Read more »
MRA message: We’re making progress!
As the new construction market continues to struggle, the home improvement market is battling for each market share point. Even with a tough economy, McGraw-Hill Construction Research and Analytics data shows the number of homes with metal roofs has more … Read more »
Metal Roofing Alliance continues to build
Here’s something you may not have considered in the past — with more than a decade of sustained market investment, the Metal Roofing Alliance’s national consumer awareness program makes every contractor sales presentation easier. Think about it — most consumers … Read more »
MRA: Turning leads into sales
By Bill Hippard Building on the strong partnership we’ve built during the past few years, MRA will once again be working with Dave Yoho Associates to present a series of free educational webinars for all contractors. Open to all roofing … Read more »
VMZinc territory manager appointed to MRA expert forum
Melissa Dolak-Keller, a territory manager for Umicore Building Products USA, the manufacturer of VMZinc, has been appointed to the Metal Roofing Alliance’s Ask-The-Expert Forum panel. Ask-The-Expert is a forum for exchanging information concerning residential metal roofing, including general material and … Read more »
