MRA

Metal Roofing Alliance Names New Executive Director


The Metal Roofing Alliance (MRA) recently announced the appointment of Bill Hippard as executive director of the organization focused on building the residential metal roofing industry. Hippard replaces Tom Black, the MRA’s inaugural executive director, who has retired. In his new role, Hippard will be responsible for the daily management of the MRA’s ongoing North American...

MRA unveils new marketing/sales plan for remodeling industry

  Belfair, WA (PRWEB) – The Metal Roofing Alliance announces the unveiling of their brand new marketing and sales plan for investment grade designer metal roofing for residential properties. Tom Black, the Executive Director of the Metal Roofing Alliance said, “The completion of the development for advertising and selling of residential investment grade roofing...

Investment Grade Roofing Quality Contractor Program launched

In response to homeowners’ desire to choose a reliable metal roofing contractor, the Metal Roofing Alliance, has launched a new initiative, the Investment Grade Roofing Quality Contractor Program.  This informational resource will highlight MRA member metal roofing contractors that have agreed to meet specific standards and requirements relating to products, installation, and business practices....

Rise above the competition with help from MRA

Become a Metal Roofing Alliance Quality Contractor / By Bill Hippard, MRA president / Homeowners in need of a new roof have a wide range of choices in products and contractors. Smart contractors know being on the top of the list of potential contractors a homeowner will call is about more than naming your...

MRA has plans to double metal maket share by 2020

By Tom Black, executive director of the Metal Roofing Alliance With an initial investment of $24 million in marketing programs during the past decade, the Metal Roofing Alliance has tripled residential roofing’s market share, from 3 percent in 1998 to nearly 10 percent today. Without question, the MRA has proven success as a market-building...

MRA to offer intensive residential roofing training at METALCON

Each year 7 million new roofs are installed. The number of homes with metal roofs has more than tripled over the past decade, moving metal from 3 percent of the overall U.S. market share to 10 percent. Because of this demand, the Metal Roofing Alliance is partnering with Dave Yoho Associates, America’s largest and...

Selling metal: discover needs of your customers

MRA Update, by Bill Hippard /  Understanding your customer, including what motivates, confuses and annoys them, is a key to success in any industry. A decade ago, consumer research was an expensive, time-consuming process best left to professionals. While there is still a role for quantitative, scientific research, it’s no longer the only way...

MRA Update: More reasons to go ‘green’

Your metal roofing products offer consumers eco-friendly properties You may think that “green” building is just the latest trend and may soon fade, when the next new thing comes along. However, recent building news indicates sustainability is an idea with staying power. As professionals in the metal roofing industry, you are uniquely positioned to...

MRA: Turning leads into sales

By Bill Hippard Building on the strong partnership we’ve built during the past few years, MRA will once again be working with Dave Yoho Associates to present a series of free educational webinars for all contractors. Open to all roofing contractors and remodelers, the free webinars will address issues critical for all home improvement...

VMZinc territory manager appointed to MRA expert forum

Melissa Dolak-Keller, a territory manager for Umicore Building Products USA, the manufacturer of VMZinc, has been appointed to the Metal Roofing Alliance’s Ask-The-Expert Forum panel. Ask-The-Expert is a forum for exchanging information concerning residential metal roofing, including general material and metal roofing installation questions. Architects, contractors, and installers post metal roofing questions and members...