MRA

Residential Metal Market Share Jumps to 14% in North America

New Data from the Metal Roofing Alliance –  (Longview, WA) –  As consumer demand for sustainable building products continues to grow, the Metal Roofing Alliance (www.MetalRoofing.com) reports another market share gain for metal in the residential retrofit market. New independent research conducted by Dodge Data & Analytics on behalf of the...

CertainTeed & DECRA Join MRA As Newest Manufacturer Members

The Metal Roofing Alliance (MRA: www.metalroofing.com) recently announced the addition of two new manufacturer members to its organization. CertainTeed, a leading North American building materials manufacturer, joins the MRA to promote its new line of architectural metal roofing products. Also joining the MRA is DECRA, an innovator and leader in the stone coated...

Metal Roofing Alliance Names New Executive Director


The Metal Roofing Alliance (MRA) recently announced the appointment of Bill Hippard as executive director of the organization focused on building the residential metal roofing industry. Hippard replaces Tom Black, the MRA’s inaugural executive director, who has retired. In his new role, Hippard will be responsible for the daily management of the MRA’s...

MRA unveils new marketing/sales plan for remodeling industry

  Belfair, WA (PRWEB) – The Metal Roofing Alliance announces the unveiling of their brand new marketing and sales plan for investment grade designer metal roofing for residential properties. Tom Black, the Executive Director of the Metal Roofing Alliance said, “The completion of the development for advertising and selling of residential...

Investment Grade Roofing Quality Contractor Program launched

In response to homeowners’ desire to choose a reliable metal roofing contractor, the Metal Roofing Alliance, has launched a new initiative, the Investment Grade Roofing Quality Contractor Program.  This informational resource will highlight MRA member metal roofing contractors that have agreed to meet specific standards and requirements relating to products, installation,...

Rise above the competition with help from MRA

Become a Metal Roofing Alliance Quality Contractor / By Bill Hippard, MRA president / Homeowners in need of a new roof have a wide range of choices in products and contractors. Smart contractors know being on the top of the list of potential contractors a homeowner will call is about more...

MRA has plans to double metal maket share by 2020

By Tom Black, executive director of the Metal Roofing Alliance With an initial investment of $24 million in marketing programs during the past decade, the Metal Roofing Alliance has tripled residential roofing’s market share, from 3 percent in 1998 to nearly 10 percent today. Without question, the MRA has proven success...

Selling metal: discover needs of your customers

MRA Update, by Bill Hippard /  Understanding your customer, including what motivates, confuses and annoys them, is a key to success in any industry. A decade ago, consumer research was an expensive, time-consuming process best left to professionals. While there is still a role for quantitative, scientific research, it’s no longer...

MRA Update: More reasons to go ‘green’

Your metal roofing products offer consumers eco-friendly properties You may think that “green” building is just the latest trend and may soon fade, when the next new thing comes along. However, recent building news indicates sustainability is an idea with staying power. As professionals in the metal roofing industry, you are...