Tag Archives: MRA

MRA unveils new marketing/sales plan for remodeling industry

  Belfair, WA (PRWEB) – The Metal Roofing Alliance announces the unveiling of their brand new marketing and sales plan for investment grade designer metal roofing for residential properties. Tom Black, the Executive Director of the Metal Roofing Alliance said, … Read more »

Posted in Business and Management, Construction Industry News, In the Industry, Industry Experts, Metal Roofing, Metal Roofing Magazine, Residential | Tagged Dave Yoho, Frank Farmer, metal roofing, Metal Roofing Alliance, MRA, Tom Black | Leave a comment

Investment Grade Roofing Quality Contractor Program launched

In response to homeowners’ desire to choose a reliable metal roofing contractor, the Metal Roofing Alliance, has launched a new initiative, the Investment Grade Roofing Quality Contractor Program.  This informational resource will highlight MRA member metal roofing contractors that have … Read more »

Posted in Construction Industry News, Metal Roofing, Metal Roofing Magazine, Metal Roofing News, Reroofing | Tagged Metal Roofing Alliance, MRA, Quality Contractor | Leave a comment

Rise above the competition with help from MRA

Become a Metal Roofing Alliance Quality Contractor / By Bill Hippard, MRA president / Homeowners in need of a new roof have a wide range of choices in products and contractors. Smart contractors know being on the top of the … Read more »

Posted in Metal Roofing, Metal Roofing Magazine, Metal Roofing News, MR February/March 2013, Residential | Tagged Metal Roofing Alliance, MRA, Quality Contractor | Leave a comment

MRA has plans to double metal maket share by 2020

By Tom Black, executive director of the Metal Roofing Alliance With an initial investment of $24 million in marketing programs during the past decade, the Metal Roofing Alliance has tripled residential roofing’s market share, from 3 percent in 1998 to … Read more »

Posted in Metal Roofing, Metal Roofing Magazine, Metal Roofing News, Metal Shingles, MR December 2012/January 2013, Reroofing, Residential, Vertical Panels | Tagged Metal Roofing Alliance, MRA, MRA 2020 | Leave a comment

MRA to offer intensive residential roofing training at METALCON

Each year 7 million new roofs are installed. The number of homes with metal roofs has more than tripled over the past decade, moving metal from 3 percent of the overall U.S. market share to 10 percent. Because of this … Read more »

Posted in Events, Metal Roofing, Metal Roofing Magazine, Metalcon | Tagged Dave Yoho, METALCON, MRA, sales training | Leave a comment

Selling metal: discover needs of your customers

MRA Update, by Bill Hippard /  Understanding your customer, including what motivates, confuses and annoys them, is a key to success in any industry. A decade ago, consumer research was an expensive, time-consuming process best left to professionals. While there … Read more »

Posted in Metal Roofing, Metal Roofing Magazine, Metal Roofing News, Residential | Tagged customer satisfaction, Metal Roofing Alliance, MRA, residential metal roofing, standing seam metal roofing | Leave a comment

MRA Update: More reasons to go ‘green’

Your metal roofing products offer consumers eco-friendly properties You may think that “green” building is just the latest trend and may soon fade, when the next new thing comes along. However, recent building news indicates sustainability is an idea with … Read more »

Posted in Energy Efficiency, Green Building, Green Products, Metal Roofing, Metal Roofing Magazine, MR June-July 2012, Recyclable, Renewable, Residential, Sustainability | Tagged Metal Roofing Alliance, MRA, residential metal roofing, standing seam metal roofing | Leave a comment

MRA: Turning leads into sales

By Bill Hippard Building on the strong partnership we’ve built during the past few years, MRA will once again be working with Dave Yoho Associates to present a series of free educational webinars for all contractors. Open to all roofing … Read more »

Posted in Energy Efficiency, Green Building, Green Products, Metal Roofing, Metal Roofing Magazine, MR December 2011/January 2012, Recyclable, Residential, Sustainability | Tagged metal roofing, Metal Roofing Alliance, metal roofing leads, metal roofing sales, MRA | Leave a comment

VMZinc territory manager appointed to MRA expert forum

Melissa Dolak-Keller, a territory manager for Umicore Building Products USA, the manufacturer of VMZinc, has been appointed to the Metal Roofing Alliance’s Ask-The-Expert Forum panel. Ask-The-Expert is a forum for exchanging information concerning residential metal roofing, including general material and … Read more »

Posted in Commercial/Institutional, Gutters, Industry Experts, Metal Roofing, Metal Roofing Magazine, Metal Roofing News, Roofing Products | Tagged Melissa Doak-Keller, Metal Roofing Alliance, MRA, Umicore Building Products, VMZinc | Leave a comment

Learn from the best!

MRA Online University offers expert insight to best installing techniques, as well as marketing and sales advice Unlike asphalt shingle roofers who can operate their business with a truck and a roll of tar paper, metal roofing requires a bit … Read more »

Posted in Industry Experts, Metal Roofing, Metal Roofing Magazine, Metal Roofing News, MR October/November 2011 | Tagged installer training, metal roofing, MRA | Leave a comment