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Tag Archives: MRA
Investment Grade Roofing Quality Contractor Program launched
In response to homeowners’ desire to choose a reliable metal roofing contractor, the Metal Roofing Alliance, has launched a new initiative, the Investment Grade Roofing Quality Contractor Program. This informational resource will highlight MRA member metal roofing contractors that have … Read more »
Rise above the competition with help from MRA
Become a Metal Roofing Alliance Quality Contractor / By Bill Hippard, MRA president / Homeowners in need of a new roof have a wide range of choices in products and contractors. Smart contractors know being on the top of the … Read more »
MRA has plans to double metal maket share by 2020
By Tom Black, executive director of the Metal Roofing Alliance With an initial investment of $24 million in marketing programs during the past decade, the Metal Roofing Alliance has tripled residential roofing’s market share, from 3 percent in 1998 to … Read more »
MRA to offer intensive residential roofing training at METALCON
Each year 7 million new roofs are installed. The number of homes with metal roofs has more than tripled over the past decade, moving metal from 3 percent of the overall U.S. market share to 10 percent. Because of this … Read more »
Posted in Events, Metal Roofing, Metal Roofing Magazine, Metalcon | Tagged Dave Yoho, METALCON, MRA, sales training | Leave a comment
Selling metal: discover needs of your customers
MRA Update, by Bill Hippard / Understanding your customer, including what motivates, confuses and annoys them, is a key to success in any industry. A decade ago, consumer research was an expensive, time-consuming process best left to professionals. While there … Read more »
MRA Update: More reasons to go ‘green’
Your metal roofing products offer consumers eco-friendly properties You may think that “green” building is just the latest trend and may soon fade, when the next new thing comes along. However, recent building news indicates sustainability is an idea with … Read more »
MRA: Turning leads into sales
By Bill Hippard Building on the strong partnership we’ve built during the past few years, MRA will once again be working with Dave Yoho Associates to present a series of free educational webinars for all contractors. Open to all roofing … Read more »
VMZinc territory manager appointed to MRA expert forum
Melissa Dolak-Keller, a territory manager for Umicore Building Products USA, the manufacturer of VMZinc, has been appointed to the Metal Roofing Alliance’s Ask-The-Expert Forum panel. Ask-The-Expert is a forum for exchanging information concerning residential metal roofing, including general material and … Read more »
Learn from the best!
MRA Online University offers expert insight to best installing techniques, as well as marketing and sales advice Unlike asphalt shingle roofers who can operate their business with a truck and a roll of tar paper, metal roofing requires a bit … Read more »
MRA Success Story: Make selling easier
Minnesota roofer lets MRA educate — and sell — customers In a perfect world, every lead would end up becoming a one-visit sale and a profitable job for you with a happy customer. Unfortunately, most sales take longer than the … Read more »
