MRA 2020

MRA has plans to double metal maket share by 2020

By Tom Black, executive director of the Metal Roofing Alliance With an initial investment of $24 million in marketing programs during the past decade, the Metal Roofing Alliance has tripled residential roofing’s market share, from 3 percent in 1998 to nearly 10 percent today. Without question, the MRA has proven success as a market-building...