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Construction Magnet - Kingspan Insulated Panels redesigns sites    
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Kingspan Insulated Panels redesigns sites
November 11, 2010

Kingspan Insulated Panels North America, a global manufacturer of insulated metal panels, announces the launch of two redesigned websites for audiences in the United States and Canada – www.kingspanpanels.us and www.kingspanpanels.ca.

“We are excited to introduce these redesigned sites to our U.S. and Canadian audiences,” said Louise Foody, marketing manager, Kingspan Insulated Panels North America. “We’re confident that both sites will give architects, engineers and installation professionals easy access to useful information that will help them match project requirements to specific Kingspan products and equip them to consistently deliver innovative, aesthetically pleasing and energy efficient solutions.”

Kingspan began the process of redesigning these websites by reaching out to the design community and those who use the company’s products. “We wanted to create websites that would reflect the needs they identified – sites that are rich with the technical details and design elements they require to do their work,” explained Foody. “At the same time, we wanted to create sites that reflect the important roles that aesthetics and performance play in the Commercial and Industrial, Cold Storage and Benchmark customized architectural products.”

The redesigned, user-friendly sites feature technical content that supports the work of design, engineering and installation professionals. A series of photographs on the home page welcomes visitors to the sites and illustrates the versatility of Kingspan products and the contributions they make to innovative building design. The Project Gallery provides additional imagery and detailed information about featured projects, which are grouped according to products and market sector. Each project description identifies the projects’ unique challenges and the solutions that Kingspan delivered.

The comprehensive Product section groups the broad array of Kingspan products according to product line. Selecting a specific product gives website users access to all the information they require, including detailed product specifications and the features and benefits that make each Kingspan product unique. In addition, the Resource Library, also accessible on the main navigation bar, offers product color cards, literature and whitepapers as well as construction details, installation guides and technical information. Users can also access the Project Gallery from this section and review the product in recent installations.

Visitors to the sites can download the latest technical information by joining TechSource. Featured prominently on the home page, TechSource is a repository of CAD details, new CSI MasterFormat™ specifications and installation guides.

“We created this new area on our websites in response to research and feedback we received from the design community,” noted Foody. “TechSource delivers added value to the sites by equipping those who specify and install Kingspan products with the technical details they require to complete their work in a successful and timely manner.”

The home page also features Kingspan TV, a collection of tradeshow and installation videos as well as other promotional clips, such as the Kingspan Sustainability animation. Taking advantage of social media outlets, Kingspan TV also connects visitors to Kingspan’s YouTube channel. In addition, the new sites invite visitors to follow Kingspan on Twitter, Facebook and LinkedIn.

The sites also feature a Sustainability section. Content in this area articulates Kingspan’s commitment to sustainability, green buildings and green business practices, including information on how Kingspan insulated panels support LEED® certification, the Path to NetZero and Kingspan’s EnvelopeFirst green design practice.

In addition to requesting installation training, product samples and literature, visitors to the sites can locate their nearest Kingspan sales rep by selecting a product line and the appropriate state or province.

Kingspan will launch a third new site for Morin, another Kingspan Group Company, later this year.

To view the new Kingspan sites, visit www.kingspanpanels.us and www.kingspanpanels.ca.

About Kingspan Insulated Panels North America

Kingspan Insulated Panels North America is a global leader in the manufacturing of insulated metal panels, providing unsurpassed service to U.S. and Canadian markets as well as export destinations. The company has five North American production locations: Deland, FL, Modesto, CA, Columbus, OH, Caledon, ON and Langley, BC. Kingspan insulated panels are pre-engineered, single component systems with high R-value, unsurpassed airtightness and superior moisture control suitable for new and retrofit buildings. As the most energy-efficient, cost-effective building envelope solutions, insulated metal panels are at the forefront of sustainability. Kingspan insulated metal panels are a significant first step to achieving net-zero energy building and consistently contribute to U.S. Green Building Council (USGBC) Leadership in Energy and Environmental Design (LEED®) credits and overall certification. Kingspan Insulated Panels serves the architectural, commercial/industrial, cold storage and food processing markets, and is committed to delivering the most advanced building products on the market. Visit www.kingspanpanels.us and www.kingspanels.ca for more information.