Gainesville, Fla. – The National Center for Construction Education and Research (NCCER) announces the launch of a new marketing campaign to revive the meaning and importance of craftsmanship in the construction industry.
 
The Cornerstone of Craftsmanship campaign is intended to re-instill pride, professionalism, and respect into the industry and rebuild a prestigious image of craft professionals.
 
“Our industry was built on the foundation of craftsmanship,” said Don Whyte, NCCER president. “It is pride in craftsmanship that has attracted many generations of workers to follow in their parents’ footsteps. Reviving craftsmanship is crucial to attracting and our future workforce.”
 
The campaign will spotlight craft professionals who embody craftsmanship and demonstrate the qualities that make the construction industry honorable. Individual profiles will be featured in a series of national print ads and on the company Web site to help educate the general public about the many rewarding career paths within construction.
 
Other components of the campaign include various promotional items such as brochures, hard hat decals, job site banners, and vehicle magnets. Select items will be available for purchase from the NCCER Web site at www.nccer.org.
 
NCCER is a not-for-profit 501 (c)(3) educational foundation created by the construction industry to develop standardized curriculum with portable credentials and to help address the skilled construction workforce shortage. NCCER is recognized by the industry as the training, assessment, certification, and career development standard for the construction, maintenance, and pipeline craft professional. For more information, visit www.nccer.org or contact NCCER customer service at 888.622.3720.