These products are certainly helping drive the growth of metal / Metal shingles. They are manufactured to provide a unique look in a durable, energy-efficient, recyclable roofing product. Believe it or not, there are consumers out there who want all that metal has to offer, but don’t want the standing seam look. A variety...
MR-June/July 2013
MRA Update: Adopting a focus on larger — and growing — audience
Believe it or not, television no longer commands our full attention. Television has become one of the most common devices used simultaneously with other screens. Smartphones, the backbone of our daily media interactions, have the highest number of user interactions per day. Things have really changed. When the Metal Roofing Alliance launched its first...
Metal vs. Mother Nature (Fire)
Some of the most unbelievable scenes are what’s left standing after wildfires go through a neighborhood / Metal roofing stands up to the forces of nature as well as or better than any type of roofing material and you should know how to sell that benefit to your customers. This is the third in...