A webcast on Architectural, Engineering and Construction or A/E/C Marketing Best Practices is now open for registration on the Construction Marketing Association website. The free webcast for members and non-members is scheduled for Thursday, September 15, 2011 at 1 pm CST.
Learn how architectural, engineering or construction firms market their services. Deborah Hodges, Executive Director of the Construction Writers Association, former SMPS president and A/E/C alum will share examples of how construction firms deploy marketing. Wendy McBay, Marketing Director from Reed Construction Data will identify how A/E/C firms can best use lead services for marketing and business development. And A/E/C veteran and consultant Hope Wilson will present how to market construction services to the government. Finally, CMA Chairman Neil Brown will share results of a national survey on A/E/C marketing best practices. To take the survey, link below:
http://www.surveymonkey.com/s/ZTSXLNR.
“A/E/C firms have been impacted by the economic environment more than anyone, and consequently marketing has become a top priority. In the growth years most would agree that marketing was secondary,” states Neil M. Brown. “Our panelists will share insights and tips for maximizing marketing effectiveness.”
To register for the free A/E/C Marketing Best Practices Webcast, link to: http://www.constructionmarketingassociation.org/CMI_Events.cfm.