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Tag Archives: residential metal roofing
Selling metal: discover needs of your customers
MRA Update, by Bill Hippard / Understanding your customer, including what motivates, confuses and annoys them, is a key to success in any industry. A decade ago, consumer research was an expensive, time-consuming process best left to professionals. While there … Read more »
MRA Update: More reasons to go ‘green’
Your metal roofing products offer consumers eco-friendly properties You may think that “green” building is just the latest trend and may soon fade, when the next new thing comes along. However, recent building news indicates sustainability is an idea with … Read more »
MRA message: We’re making progress!
As the new construction market continues to struggle, the home improvement market is battling for each market share point. Even with a tough economy, McGraw-Hill Construction Research and Analytics data shows the number of homes with metal roofs has more … Read more »
Metal Roofing Alliance continues to build
Here’s something you may not have considered in the past — with more than a decade of sustained market investment, the Metal Roofing Alliance’s national consumer awareness program makes every contractor sales presentation easier. Think about it — most consumers … Read more »